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About the Author
I began my career like most all of You as a 7 to Midnight Announcer. It was fun but I starved to death.
I quickly noticed that all of the Sales reps had nice cars, nice clothes and came and went as they pleased. I had nothing to do all day so I asked the Boss if I could try Sales. He said "Hell Yes" to anybody who actually WANTS to Sell!
I guess I was a natural as I soon became the station's #1 Biller. Then promoted To GSM, GM and Vice President all within 3 years. Sales seemed like a Game to me and I studied what made clients tick and how to read their signals. Winning was Fun and I got rich at the ripe old age of 24.
Later I joined,what was then the largest group,owned by an individual in 1985. They sent me to the smallest station they had I their 24 station group to "turn it around." Within 18 months it was the highest Biller in the Group and #1 in Profits with 5 times the billing when I took I over. You'll Read how I did it In this Book. It was sold for millions and all I got was a salary. That's the day I vowed to build my own empire so I bought my first station.
Since then I've owned several radio stations, a few TV stations, Val-Pak Franchises, a Newspaper and an Ad Agency! Man I'm tired!
I was also hired by a couple National Celebrities as a Consultant for their stations. One in Maui which was the best gig I ever had. Station at 8 am and tee off at Kapalua Each day at 1. It really was Paradise!
The TV stations I owned were WB stations and I served on the Executive Board for a couple years. TV was just OK and great for promoting my radio stations but too time consuming and not nearly as much fun or profitable as Radio. And the newspaper was only good for wrapping up fish. No wonder they're Dead! Glad I got out when I did.
My greatest honor was being included in my best friend Jimmy Dean's Book of his life. Page 69. Check it out!
In closing I'd Love to hear some of your best stories. Maybe I'll use them in my next Book! Good Luck and Great Selling!
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